
ABOUT US

NATURE SOUL STORY
Humans are the only animal on the planet that wear clothes and footwear. The overwhelming amounts are synthetic, highly processed plastics which ends up poisoning the earth by way of landfills, ocean trash, and micro plastics leaching into the water and soil causing all sorts of health problems for the planet and its inhabitants. And we are wearing these toxic ingredients everyday, all day long! Our feet are the most perspirant part of our body, designed to be directly connected to the earth. Our feet release toxins and moisture and also absorb and circulate energy, similar to how plants take in moisture and nutrients, yet expand and grow by way of an energy field. More and more data is proving the power of grounding or earthing, which is showing the energetic importance of being directly connected to the earth with our bare feet, like every other species on the planet. With a passion to restore the balance of nature, Nature Soul strives to activate our lost connection to nature by bringing nature back into peoples lives directly by creating products that keep the healing vibrations of plants intact, by minimizing processing of ingredients to reinvigorate a connection to nature.
Nathan, the inventor of our patent-pending material, is an avid outdoorsman, survivalist, surfer, multifaceted artist, and jack of all trades. For the past 15 years, he has been on a journey of spiritual evolution, spending extended periods in the Amazon rainforest to learn about and connect with the healing powers of plants both local and distant. With this awareness, he has studied local medicinal and edible wild plants, recognizing their importance for optimal well-being.
One day, as someone who dislikes the stifling feeling of wearing socks in his shoes, Nathan had a brilliant idea to counteract the hot, smelly discomfort of his feet by crushing fresh eucalyptus leaves and placing them in his shoes. The experience was invigorating—the scent of eucalyptus was refreshing, and his feet felt revitalized. The simple act sparked inspiration, leading him to research the most beneficial medicinal plants for foot care. Gathering these plants, he created a basic insole mold, forming the first Nature Soul insoles. Since then, his feet have never been happier, fresher, or more aromatic.
Nathan brought this idea to his friend Bret, a recovered Wall Street banker, chef and nature lover with a passion for the marriage of science and holistic well-being. Over the past 13 months, they have perfected the insoles through rigorous testing on themselves, their friends and families. We have leveraged Bret’s expertise in corporate management and structuring to lay the foundation for a revolutionary company. Nature Soul is structured as a low-profit limited liability company (L3C), with a seven-year vision to evolve into a democratically autonomous organization (DAO) led by our employees and customers—our family.
The insoles are just the beginning; there’s so much more we’re excited to share with you. If you champion freedom, democracy, and caring for your neighbors as yourself, we welcome you on our journey. Thank you for walking with us as we reconnect with ourselves, one step at a time.


PROBLEMS WITH CONVENTIONAL FOOTWEAR
1. Synthetic, Toxic Materials: Most footwear and insoles are made from synthetic, plastic, or toxic materials that trap moisture, fostering bacteria and fungus. They block the foot’s natural detox abilities and hinder connection to the earth’s nutrients and energy. Even natural materials like cork offer minimal benefits and act as insulators, while synthetic yoga mats contradict yoga’s nature-focused principles.
2. Heavy Chemical Processing: Manufacturing traditional footwear requires toxic chemicals, which pollute the environment. Outsoles also wear down, releasing harmful microplastics.
3. Environmental Impact of Overseas Production: Outsourced production wastes energy and fails to support local economies, impacting communities and the planet.
OUR SOLUTIONS
1. Revolutionizing Footwear with Medicinal Plants: Our insoles use fresh, dehydrated plants known for centuries for their medicinal and energetic properties. By transforming factories into fresh plant processing facilities, we eliminate toxic chemicals and plastic waste, creating a healthier planet at every stage of production and use.
2. Chemical-Free Production: Removing toxic chemicals from our production process protects both workers and consumers, ensuring safe, sustainable, and zero-plastic products from farm to foot.
3. Supporting Local Economies: Sourcing from regenerative, organic farms supports local economies and incentivizes sustainable farming. We are committed to U.S.-based production and, as we grow globally, will source local medicinal plants from each region, bringing economic benefits to communities around the world.


BRAND VALUE
Our mission is rooted in supporting local economies, farms, families, and the workforce. We partner with regenerative farms that ethically grow the highest quality organic plants. By sourcing locally, we minimize environmental impact and prioritize North American farms when manufacturing in the U.S., working towards 100% localized production. Using fresh, natural ingredients, we aim to reconnect people with the earth, as nature intended.
We’re committed to fostering a deeper connection to nature for our customers and employees, establishing a positive environmental footprint that benefits all. Nature Soul values people over profits, believing that when we care for the planet and each other, everyone thrives. Through partnerships with purpose-driven businesses and charities, we amplify peace, love, prosperity, and harmony with one another and with the earth.